Experiential marketing, which is also usually referred to as “engagement marketing”, “event marketing”, “live marketing” or “participation advertising, ” is known as a method of promoting that immediately engages consumers by appealing and encouraging them to participate in the evolution of an brand. Instead of looking at customers as passive receivers of messages, engagement marketing induces participation through the consumer. Experiential marketing at a retail level has become common and is very important. Some examples of experiential marketing include:
In-store tastings. These can typically be found in grocery stores. Food tastings partake consumers and invite those to sample items. This is a great form of event marketing that will lead to many customers purchasing items that they for no reason would have taken into consideration had that they not tested the product in-store. Live demonstrations. Live demos are commonly seen in shopping malls and department stores. Real time demos are accustomed to demonstrate to the customer how they can use a particular merchandise or appliance. Often participants will receive a coupon or perhaps sample of the product being a gratuity for participating in the demonstration. Tests products. Product testing sessions, like examining hand cremes and locks products, is a very common frequency in shopping malls. Have you ever walked previous a www.occrimecatchers.com merchant in a shopping mall to be halted by a revenue representative who have asked if you want to test or sample an item? Or have you ever moved through the aesthetic and scent section of a department store in which a representative finished you to try out fragrances or cosmetics? Usually, these representatives represent the brands. They are not personnel of the retailer. For example , when you walk past the Estee Wash counter, the rep is likely to be an Estee Lauder staff or an employee of a marketing company that specializes in event marketing.
These examples are the essence of event marketing. There is nothing more attractive then appealing a consumer to try the product. For the purpose of experiential marketing to be effective it must be properly planned and executed. The firm should have a clear objective at the outset. If the present will be a taste test, for example , how will the buyer be converted into a customer? Managing a sale for the product a single day of the event marketing campaign and/or offering coupons and/or discounts on a earliest purchase are excellent ways to lure the consumer to get. Your sales representative is as significant as your product. The sales rep should be able to bring the consumer, establish a rapport, generate a comfort level, knowledgeably answer any questions and sell product. Event marketing is a great investment and money well put in, however brands often make a mistake when they submit entry level personnel and/or college students to fill up this extremely important role. This type of marketing need to be executed simply by skilled pros who will be trained in experiential marketing if you want to ensure that the investment brings about the best possible reflection of your company. Working with a qualified marketing company that specializes in experiential marketing can provide you with the expert staff, know-how and asking to make the marketing campaign successful.